Resources

WooCommerce is an open-source plugin developed for WordPress that automatically incorporates advanced e-commerce features, allowing you to set up product catalogs, manage inventory, calculate shipping costs, and accept online payments.

A chatbot is a computer program designed to simulate a structured or free-form conversation with human users through text or voice messaging channels, using everything from predefined rules to advanced natural language processing systems to provide immediate support.

A prompt is a written instruction, question, or set of data that is entered into a generative artificial intelligence model to tell it what task to perform or what kind of response to generate, acting as a direct communication bridge between the user and the machine.

The WordPress database is the central storage system, structured as relational tables, that stores all the website's information, including blog posts, page content, theme settings, user profiles, and comments.

An index is a special data structure created in the columns of a relational database to speed up the execution of SQL queries; it functions similarly to the subject index in a technical book, so you don't have to read every page.

Front-end development refers to the creation and optimization of a website's user interface, encompassing all the visual and functional components that visitors interact with directly, programmed primarily using HTML, CSS, and JavaScript.

A landing page is a web page designed with a strictly commercial focus, free of standard navigation menus to avoid distractions, whose sole purpose is to encourage visitors to take a specific action, such as filling out a form or purchasing a product.

Computer vision is a field of artificial intelligence that trains computers to interpret and understand the visual world by processing digital images and video sequences, enabling object identification, facial recognition, and autonomous navigation.

Email marketing is a communication channel that involves sending segmented, structured email messages to a list of subscribers to build trust with prospects through useful content, newsletters, or promotions.

A call to action is a visual or textual element on a website, in an email, or in an advertisement—usually in the form of a button with short, direct text (such as “Sign Up Now” or “Buy”)—designed using persuasive techniques to encourage a quick response.

A broken link is a hyperlink on a web page that points to an external resource or a nonexistent internal page, resulting in a technical server error or a page-loading error, which negatively impacts the user's browsing experience and search engine rankings.

Natural Language Processing is a branch of artificial intelligence dedicated to researching and developing methods that enable computers to understand, interpret, and generate human language in a fluid and coherent manner, facilitating tools such as machine translation, sentiment analysis, and voice assistants.

DMARC is an email security policy that combines the results of SPF and DKIM, providing explicit instructions to recipient servers on whether to accept, mark as spam, or reject messages that fail authenticity checks.

JavaScript is an interpreted programming language that runs in the user's browser and allows for the implementation of complex and interactive elements on a web page, such as interactive forms, dynamic image galleries, real-time animations, and content updates without reloading the page.

Generative AI is a branch of artificial intelligence focused on models capable of creating original and realistic content—such as images, literary texts, musical compositions, or programming code—based on patterns and structures previously learned from training data.

Managed hosting is a service in which the provider manages server configuration, security patches, and backups at the infrastructure level. At UNEMPRENDE, to offer highly competitive prices and give customers complete autonomy, we provide a control panel with automated tools to easily perform backups and update WordPress; however, we do not manually manage your website or individually update your plugins or themes on a custom basis.

Data encryption is the mathematical process by which original information is transformed into an alternative, encoded format that is unintelligible to any person or computer program that does not possess the correct cryptographic decryption key.

Latency is the amount of time it takes for a data packet to travel from its source to its destination on the network; it is typically measured in milliseconds and serves as a key indicator of a server's network speed and performance.

A visual page builder is a specialized WordPress plugin or theme that makes it easy to create professional web designs using an interactive graphical interface. It allows users to visually place sections, text, images, and buttons, reducing design time and enabling entrepreneurs to easily manage their own content.

First Contentful Paint is a web loading speed metric that measures the number of seconds that elapse from the moment a user navigates to a URL until the web browser renders the first visual element on the screen, such as text, images, or graphics.

An IP address is a unique numerical label assigned to each device (computers, servers, mobile phones) connected to a network that uses the Internet Protocol; it acts as the device's physical address to enable the transfer of data packets.

HTML5 is the latest version of the standard language used to structure and display web pages on the Internet. It introduces advanced semantic tags, direct support for audio and video without the need for external plug-ins, and greater compatibility with mobile devices.

A database backup is a structured copy and backup of all tables, rows, settings, and information stored in the database management system, which is archived in a compressed backup file to restore the site's operation in the event of any contingency.

An artificial neural network is a computational model inspired by the functioning of neurons in the human brain, consisting of interconnected nodes organized in layers that process input information, assign mathematical weights to variables, and generate accurate predictions or classifications.