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SEO, or search engine optimization, is the set of strategies, technical optimizations, and content optimizations implemented on a website with the goal of improving its ranking in organic search results on platforms such as Google, thereby attracting qualified, free traffic.

The robots.txt file is a plain-text file located in the root directory of a web server that provides explicit instructions to web crawlers regarding which directories or web pages on the site are allowed or denied access for indexing.

A sitemap is a structured XML file that contains a complete list of all the pages and public resources on a website, making it easier for search engine crawlers to quickly locate, crawl, and index all of the website's content.

Alt text is an HTML attribute embedded in images on a website to provide a textual description of their visual content, serving as a resource for screen readers used by people with visual impairments and helping search engines index the image.

Off-page SEO encompasses the ranking factors external to your own website, focused on building the site’s authority and relevance in Google’s eyes, primarily by obtaining high-quality backlinks from other highly reputable websites.

The meta description is an HTML metadata tag that briefly summarizes the content of a web page; it is read by search engines and displayed as the two-line descriptive text below the blue title on Google's search results pages.

A 301 redirect is an HTTP response status code that permanently informs browsers and search engine crawlers that a web page has been moved to a new, permanent URL, while preserving the SEO authority accumulated by the old link.

Keywords are search terms—individual words or complex phrases—that people enter into Google’s search bar to find information, and that companies use to structure their website content and attract qualified traffic.