Marketing

A CRM is a business software tool designed to centralize all of a company’s interactions with its prospects and customers in a single profile record, automatically tracking communication history, sales quotes, and the team’s pending tasks.

A sales funnel is a graphical representation of the customer's buying journey, divided into logical stages ranging from attracting prospects (awareness) and generating interest (consideration) to creating desire, culminating in the actual purchase and customer loyalty.

A lead or prospect is a person or company that has expressed an active interest in your business’s services or products by voluntarily providing their basic contact information—such as their name and email address—through a registration form.

A sitemap is a structured XML file that contains a complete list of all the pages and public resources on a website, making it easier for search engine crawlers to quickly locate, crawl, and index all of the website's content.

A 301 redirect is an HTTP response status code that permanently informs browsers and search engine crawlers that a web page has been moved to a new, permanent URL, while preserving the SEO authority accumulated by the old link.

CTR, or click-through rate, is the percentage ratio of the number of clicks on a link or ad to the total number of times it has been viewed by users (impressions), and serves as a direct indicator of the ad's relevance.

A tracking pixel is an invisible piece of code embedded in a website's pages that tracks visitors' actions and behavior to provide data to advertising systems, facilitating the creation of targeted ads.

SEO, or search engine optimization, is the set of strategies, technical optimizations, and content optimizations implemented on a website with the goal of improving its ranking in organic search results on platforms such as Google, thereby attracting qualified, free traffic.

The meta description is an HTML metadata tag that briefly summarizes the content of a web page; it is read by search engines and displayed as the two-line descriptive text below the blue title on Google's search results pages.

A broken link is a hyperlink on a web page that points to an external resource or a nonexistent internal page, resulting in a technical server error or a page-loading error, which negatively impacts the user's browsing experience and search engine rankings.

A newsletter is a digital publication distributed periodically via email to a database of people who have voluntarily subscribed, containing articles of professional interest, practical industry recommendations, and selected business updates.

CPC is a metric and billing model for online advertising campaigns in which advertisers pay a set fee to the search engine or digital platform only when a user physically clicks on the ad.

A conversion is when a visitor to your website successfully completes a digital business goal, which can range from purchasing a service in the online store to subscribing to the newsletter or filling out a contact form.

Off-page SEO encompasses the ranking factors external to your own website, focused on building the site’s authority and relevance in Google’s eyes, primarily by obtaining high-quality backlinks from other highly reputable websites.

Copywriting is the technique and art of writing persuasive texts for commercial and advertising purposes for websites, landing pages, emails, and ads, structuring the words to address the customer’s problems and motivate them to make a purchase.

Return on investment is a financial metric that calculates the economic benefit obtained in relation to the capital invested in a marketing campaign or technology acquisition by dividing the net profit by the total investment made.

The robots.txt file is a plain-text file located in the root directory of a web server that provides explicit instructions to web crawlers regarding which directories or web pages on the site are allowed or denied access for indexing.

On-page SEO encompasses all technical and editorial optimization measures implemented internally within the website itself to make it easier for search engines to understand, including the use of keywords in titles, optimization of page load speed, and header tags.

Marketing automation involves the use of technology platforms and specialized software to automate repetitive processes in the sales department, such as sending automated welcome emails or following up on abandoned shopping carts.

The conversion rate is the metric that expresses, as a percentage, the number of users who complete a business action as expected relative to the total number of visits received, thereby evaluating the success of the interface.

A call to action is a visual or textual element on a website, in an email, or in an advertisement—usually in the form of a button with short, direct text (such as “Sign Up Now” or “Buy”)—designed using persuasive techniques to encourage a quick response.

Email marketing is a communication channel that involves sending segmented, structured email messages to a list of subscribers to build trust with prospects through useful content, newsletters, or promotions.

A landing page is a web page designed with a strictly commercial focus, free of standard navigation menus to avoid distractions, whose sole purpose is to encourage visitors to take a specific action, such as filling out a form or purchasing a product.

Alt text is an HTML attribute embedded in images on a website to provide a textual description of their visual content, serving as a resource for screen readers used by people with visual impairments and helping search engines index the image.