Technology
Digital Business Dictionary: Clear definitions of hosting, domains, WordPress, SEO, marketing, and artificial intelligence—without technical jargon.
Uptime
Uptime is a technical metric expressed as a percentage that represents the continuous period during which a server, web hosting service, or website has remained online, functional, and accessible to visitors without any service interruptions.
Natural Language Processing (NLP)
Natural Language Processing is a branch of artificial intelligence dedicated to researching and developing methods that enable computers to understand, interpret, and generate human language in a fluid and coherent manner, facilitating tools such as machine translation, sentiment analysis, and voice assistants.
Artificial Intelligence (AI)
Artificial Intelligence is the field of computer science dedicated to the creation of systems and programs capable of performing tasks that traditionally require human intelligence, such as adaptive learning, logical reasoning, complex problem-solving, and data-driven decision-making.
Malware
Malware is any malicious computer program, file, or code designed to infiltrate a server, website, or device in order to steal confidential information, damage the operating system, spy on users, or infect legitimate files.
SSL (Secure Sockets Layer)
SSL is a security encryption protocol that protects the privacy of communications between the website on the server and the visitor's browser, ensuring that data such as passwords, email addresses, and credit card information is transmitted securely and remains unreadable to third parties.
WordPress
WordPress is an open-source content management system (CMS) written in PHP and linked to MySQL databases. It has established itself as the leading tool for designing and managing websites and blogs thanks to its ease of use, extensibility, and large community.
Custom Post Type (CPT)
A Custom Post Type is a type of custom post in WordPress that allows you to organize information in specialized formats other than standard posts and pages, making it ideal for cataloging properties, portfolios, customer testimonials, or dictionary entries.
Web Migration
Web migration is the controlled transfer of all technical elements of a website—including HTML/PHP files, media folders, MySQL databases, and email accounts—from the control panel of the original hosting provider to a destination server.
Cache in WordPress
Caching in WordPress involves saving static HTML copies of your site's dynamic web pages so they can be served immediately to subsequent visitors, reducing the load on the server's processor by eliminating the need to query the database again.
Computer Vision
Computer vision is a field of artificial intelligence that trains computers to interpret and understand the visual world by processing digital images and video sequences, enabling object identification, facial recognition, and autonomous navigation.
WooCommerce
WooCommerce is an open-source plugin developed for WordPress that automatically incorporates advanced e-commerce features, allowing you to set up product catalogs, manage inventory, calculate shipping costs, and accept online payments.
Deep Learning
Deep learning is a branch of machine learning that uses artificial neural networks with multiple layers of processing to analyze and extract complex features from unstructured data, such as images, speech, and text, by mimicking the basic functioning of the human brain.
Front-End
Front-end development refers to the creation and optimization of a website's user interface, encompassing all the visual and functional components that visitors interact with directly, programmed primarily using HTML, CSS, and JavaScript.
Downtime
Downtime is the total amount of time during which a website or server is offline and inaccessible to visitors due to physical hardware failures, external network attacks, code issues, or scheduled maintenance.
Data Encryption
Data encryption is the mathematical process by which original information is transformed into an alternative, encoded format that is unintelligible to any person or computer program that does not possess the correct cryptographic decryption key.
Responsive Design
Responsive design is an approach to web development and design that aims to ensure a page displays correctly on various devices and screen sizes—from desktop monitors to mobile phones and tablets—using fluid grids, adaptive images, and CSS media queries.
DDoS (Distributed Denial-of-Service Attack)
A DDoS attack involves the massive and coordinated sending of simultaneous web requests from a network of infected computers or bots to a single server, with the deliberate aim of overwhelming its hardware resources and causing websites to go down and become inaccessible.
DNS (Domain Name System)
DNS is the decentralized network infrastructure that functions as the Internet's phone book; its primary function is to translate human-readable domain names (such as unemprende.com) into numerical IP addresses so that browsers can locate the correct server.
Shared Hosting
Shared hosting is a hosting solution in which multiple websites are hosted on the same physical server and collectively share its hardware resources (such as the processor, RAM, and storage), making it a cost-effective option for low-traffic startup projects.
Redis
Redis is an open-source relational database engine that stores data directly in the server's RAM rather than on the hard drive, serving as an advanced object cache to speed up data processing on e-commerce sites.
Shortcode
A shortcode is a short tag enclosed in square brackets (such as "gallery") that serves as a quick shortcut for executing dynamic PHP code snippets and inserting advanced elements—such as galleries, forms, or sliders—into WordPress editors.
SQL Injection
SQL injection is a security vulnerability that occurs when a web application fails to properly validate text entered by users in contact or login forms, allowing attackers to inject malicious SQL code to steal data from the database.
Corporate Email (Professional Email)
A corporate email address is an email address that uses your company's domain name (e.g., contacto@tuempresa.com) instead of a free email service. It is essential for business communication, as it builds trust with customers, improves security, and strengthens your brand's online identity.
Latency
Latency is the amount of time it takes for a data packet to travel from its source to its destination on the network; it is typically measured in milliseconds and serves as a key indicator of a server's network speed and performance.
Resources and Support
We offer a variety of resources to help you become familiar with and understand your resources and opportunities, and to enjoy the benefits of having a digital infrastructure. In addition, we have social programs to support startups and projects with exclusive benefits.
