Dictionary

Deep learning is a branch of machine learning that uses artificial neural networks with multiple layers of processing to analyze and extract complex features from unstructured data, such as images, speech, and text, by mimicking the basic functioning of the human brain.

JavaScript is an interpreted programming language that runs in the user's browser and allows for the implementation of complex and interactive elements on a web page, such as interactive forms, dynamic image galleries, real-time animations, and content updates without reloading the page.

A DDoS attack involves the massive and coordinated sending of simultaneous web requests from a network of infected computers or bots to a single server, with the deliberate aim of overwhelming its hardware resources and causing websites to go down and become inaccessible.

A Large Language Model is an artificial intelligence system trained on massive sets of textual data that uses advanced deep learning architectures to process, predict, and generate text with a high degree of conceptual coherence and contextual adaptability.

Copywriting is the technique and art of writing persuasive texts for commercial and advertising purposes for websites, landing pages, emails, and ads, structuring the words to address the customer’s problems and motivate them to make a purchase.

The DKIM protocol is an email authentication system that attaches an encrypted digital signature to the header of outgoing messages, allowing the receiving server to verify—using public keys in the DNS—that the email originates from the sender's domain and has not been tampered with.

A widget is a modular block of content with specific functions that can be easily added to designated areas of a WordPress theme, such as the sidebar or footer, to display calendars, menus, or recent posts.

Shared hosting is a hosting solution in which multiple websites are hosted on the same physical server and collectively share its hardware resources (such as the processor, RAM, and storage), making it a cost-effective option for low-traffic startup projects.

WordPress is an open-source content management system (CMS) written in PHP and linked to MySQL databases. It has established itself as the leading tool for designing and managing websites and blogs thanks to its ease of use, extensibility, and large community.

Natural Language Processing is a branch of artificial intelligence dedicated to researching and developing methods that enable computers to understand, interpret, and generate human language in a fluid and coherent manner, facilitating tools such as machine translation, sentiment analysis, and voice assistants.

MySQL is the most widely used open-source relational database management system on the web; it stores information structured in linked tables and responds in microseconds to complex queries executed by the PHP programming language.

A sales funnel is a graphical representation of the customer's buying journey, divided into logical stages ranging from attracting prospects (awareness) and generating interest (consideration) to creating desire, culminating in the actual purchase and customer loyalty.

FTP is the traditional protocol for transferring files between systems connected to a network, and SFTP is its secure version, which adds end-to-end encryption, allowing you to upload, download, and organize a website's files on the server with complete security.

WPO (Web Performance Optimization) is the set of practices and techniques designed to improve a website’s speed and response times. This includes optimizing images, minifying CSS and JavaScript code, implementing caching, and ensuring fast delivery to enhance the user experience and SEO.

Return on investment is a financial metric that calculates the economic benefit obtained in relation to the capital invested in a marketing campaign or technology acquisition by dividing the net profit by the total investment made.

A newsletter is a digital publication distributed periodically via email to a database of people who have voluntarily subscribed, containing articles of professional interest, practical industry recommendations, and selected business updates.

A tracking pixel is an invisible piece of code embedded in a website's pages that tracks visitors' actions and behavior to provide data to advertising systems, facilitating the creation of targeted ads.

Generative AI is a branch of artificial intelligence focused on models capable of creating original and realistic content—such as images, literary texts, musical compositions, or programming code—based on patterns and structures previously learned from training data.

SQL injection is a security vulnerability that occurs when a web application fails to properly validate text entered by users in contact or login forms, allowing attackers to inject malicious SQL code to steal data from the database.

SEO, or search engine optimization, is the set of strategies, technical optimizations, and content optimizations implemented on a website with the goal of improving its ranking in organic search results on platforms such as Google, thereby attracting qualified, free traffic.

A CRM is a business software tool designed to centralize all of a company’s interactions with its prospects and customers in a single profile record, automatically tracking communication history, sales quotes, and the team’s pending tasks.

A lead or prospect is a person or company that has expressed an active interest in your business’s services or products by voluntarily providing their basic contact information—such as their name and email address—through a registration form.

Managed hosting is a service in which the provider manages server configuration, security patches, and backups at the infrastructure level. At UNEMPRENDE, to offer highly competitive prices and give customers complete autonomy, we provide a control panel with automated tools to easily perform backups and update WordPress; however, we do not manually manage your website or individually update your plugins or themes on a custom basis.

JSON is a simple, lightweight text format for exchanging structured data. It is based on the syntax of JavaScript objects but is completely independent of any programming language, making it easy for humans to read and allowing for fast processing by systems and web servers.