Dictionary

A 301 redirect is an HTTP response status code that permanently informs browsers and search engine crawlers that a web page has been moved to a new, permanent URL, while preserving the SEO authority accumulated by the old link.

The WAF is a specialized software security filter that specifically protects web applications against vulnerabilities such as SQL injection and cross-site scripting (XSS) by analyzing packets at the web application level.

A Custom Post Type is a type of custom post in WordPress that allows you to organize information in specialized formats other than standard posts and pages, making it ideal for cataloging properties, portfolios, customer testimonials, or dictionary entries.

Marketing automation involves the use of technology platforms and specialized software to automate repetitive processes in the sales department, such as sending automated welcome emails or following up on abandoned shopping carts.

FTP is the traditional protocol for transferring files between systems connected to a network, and SFTP is its secure version, which adds end-to-end encryption, allowing you to upload, download, and organize a website's files on the server with complete security.

A CRM is a business software tool designed to centralize all of a company’s interactions with its prospects and customers in a single profile record, automatically tracking communication history, sales quotes, and the team’s pending tasks.

HTML5 is the latest version of the standard language used to structure and display web pages on the Internet. It introduces advanced semantic tags, direct support for audio and video without the need for external plug-ins, and greater compatibility with mobile devices.

A database backup is a structured copy and backup of all tables, rows, settings, and information stored in the database management system, which is archived in a compressed backup file to restore the site's operation in the event of any contingency.

Web hosting is a technology service that provides physical storage space and memory on a server that is permanently connected to the internet, allowing a website's files, images, and databases to be accessible to users around the world.

A conversion is when a visitor to your website successfully completes a digital business goal, which can range from purchasing a service in the online store to subscribing to the newsletter or filling out a contact form.

CSS3 is the standard for cascading style sheets that controls the visual presentation of HTML-structured documents, allowing you to define fonts, colors, spacing, rounded corners, shadows, animated transitions, and a page's responsiveness on mobile devices.

SSL is a security encryption protocol that protects the privacy of communications between the website on the server and the visitor's browser, ensuring that data such as passwords, email addresses, and credit card information is transmitted securely and remains unreadable to third parties.

On-page SEO encompasses all technical and editorial optimization measures implemented internally within the website itself to make it easier for search engines to understand, including the use of keywords in titles, optimization of page load speed, and header tags.

A framework is a predefined software development structure that provides tools, code libraries, and programming best practices that serve as a foundation for developers to build applications more quickly, in a more organized manner, and with greater scalability.

A database is a logically structured digital repository that allows large volumes of information to be stored in tables and fields, facilitating immediate searches, selective updates, and the organized storage of business data.

A child theme is a subordinate template that inherits all the features, styles, and settings from a main theme (or parent theme), allowing developers to make custom code modifications without the risk of losing those changes when the parent theme is updated.

JavaScript is an interpreted programming language that runs in the user's browser and allows for the implementation of complex and interactive elements on a web page, such as interactive forms, dynamic image galleries, real-time animations, and content updates without reloading the page.

A Large Language Model is an artificial intelligence system trained on massive sets of textual data that uses advanced deep learning architectures to process, predict, and generate text with a high degree of conceptual coherence and contextual adaptability.

A DDoS attack involves the massive and coordinated sending of simultaneous web requests from a network of infected computers or bots to a single server, with the deliberate aim of overwhelming its hardware resources and causing websites to go down and become inaccessible.

Time to First Byte is a key web performance metric that measures the number of milliseconds elapsed from the time a web browser sends an initial HTTP request until it receives the first byte of data from the server, reflecting the infrastructure's processing efficiency.

Copywriting is the technique and art of writing persuasive texts for commercial and advertising purposes for websites, landing pages, emails, and ads, structuring the words to address the customer’s problems and motivate them to make a purchase.

Bricks Builder is a visual WordPress theme builder and designer developed with a strong focus on speed, which generates structured HTML code and extremely lightweight CSS stylesheets—ideal for maximizing your score on Google’s speed tests.

Generative AI is a branch of artificial intelligence focused on models capable of creating original and realistic content—such as images, literary texts, musical compositions, or programming code—based on patterns and structures previously learned from training data.

CPC is a metric and billing model for online advertising campaigns in which advertisers pay a set fee to the search engine or digital platform only when a user physically clicks on the ad.