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Dictionary

Digital Business Dictionary: Clear definitions of hosting, domains, WordPress, SEO, marketing, and artificial intelligence—without technical jargon.

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Showing 25–48 of 100
25–48 of 100

FCP (First Contentful Paint)

First Contentful Paint is a web loading speed metric that measures the number of seconds that elapse from the moment a user navigates to a URL until the web browser renders the first visual element on the screen, such as text, images, or graphics.

Uptime

Uptime is a technical metric expressed as a percentage that represents the continuous period during which a server, web hosting service, or website has remained online, functional, and accessible to visitors without any service interruptions.

Front-End

Front-end development refers to the creation and optimization of a website's user interface, encompassing all the visual and functional components that visitors interact with directly, programmed primarily using HTML, CSS, and JavaScript.

Latency

Latency is the amount of time it takes for a data packet to travel from its source to its destination on the network; it is typically measured in milliseconds and serves as a key indicator of a server's network speed and performance.

Child Theme

A child theme is a subordinate template that inherits all the features, styles, and settings from a main theme (or parent theme), allowing developers to make custom code modifications without the risk of losing those changes when the parent theme is updated.

Database Backup

A database backup is a structured copy and backup of all tables, rows, settings, and information stored in the database management system, which is archived in a compressed backup file to restore the site's operation in the event of any contingency.

Computer Vision

Computer vision is a field of artificial intelligence that trains computers to interpret and understand the visual world by processing digital images and video sequences, enabling object identification, facial recognition, and autonomous navigation.

Keywords

Keywords are search terms—individual words or complex phrases—that people enter into Google’s search bar to find information, and that companies use to structure their website content and attract qualified traffic.

Redis

Redis is an open-source relational database engine that stores data directly in the server's RAM rather than on the hard drive, serving as an advanced object cache to speed up data processing on e-commerce sites.

Prompt Engineering

Prompt engineering is the process of designing, refining, and optimizing textual input instructions for large-scale language models in order to obtain the most accurate, useful, and creative responses possible for a particular business scenario.

WAF (Web Application Firewall)

The WAF is a specialized software security filter that specifically protects web applications against vulnerabilities such as SQL injection and cross-site scripting (XSS) by analyzing packets at the web application level.

VPS (Virtual Private Server)

A VPS server is a physical computer divided into multiple independent logical servers using software virtualization techniques, ensuring that each virtual environment has a dedicated amount of processing power, storage, and RAM without interference from other users.

CTR (Click-Through Rate)

CTR, or click-through rate, is the percentage ratio of the number of clicks on a link or ad to the total number of times it has been viewed by users (impressions), and serves as a direct indicator of the ad's relevance.

On-Page SEO

On-page SEO encompasses all technical and editorial optimization measures implemented internally within the website itself to make it easier for search engines to understand, including the use of keywords in titles, optimization of page load speed, and header tags.

SSL (Secure Sockets Layer)

SSL is a security encryption protocol that protects the privacy of communications between the website on the server and the visitor's browser, ensuring that data such as passwords, email addresses, and credit card information is transmitted securely and remains unreadable to third parties.

Hallucination (in AI)

A hallucination is a phenomenon in which an artificial intelligence language model generates information that appears grammatically correct and persuasive but is factually incorrect, incoherent, or completely fabricated due to limitations in its data or training processes.

Marketing Automation

Marketing automation involves the use of technology platforms and specialized software to automate repetitive processes in the sales department, such as sending automated welcome emails or following up on abandoned shopping carts.

Custom Taxonomy

A custom taxonomy is a classification system specific to WordPress that allows you to group and organize posts of a Custom Post Type according to your own business criteria, functioning similarly to how blog categories and tags work.

Hosting (Web Hosting)

Web hosting is a technology service that provides physical storage space and memory on a server that is permanently connected to the internet, allowing a website's files, images, and databases to be accessible to users around the world.

Broken Link

A broken link is a hyperlink on a web page that points to an external resource or a nonexistent internal page, resulting in a technical server error or a page-loading error, which negatively impacts the user's browsing experience and search engine rankings.

Corporate Email (Professional Email)

A corporate email address is an email address that uses your company's domain name (e.g., contacto@tuempresa.com) instead of a free email service. It is essential for business communication, as it builds trust with customers, improves security, and strengthens your brand's online identity.

Visual Page Builder

A visual page builder is a specialized WordPress plugin or theme that makes it easy to create professional web designs using an interactive graphical interface. It allows users to visually place sections, text, images, and buttons, reducing design time and enabling entrepreneurs to easily manage their own content.

CSS3

CSS3 is the standard for cascading style sheets that controls the visual presentation of HTML-structured documents, allowing you to define fonts, colors, spacing, rounded corners, shadows, animated transitions, and a page's responsiveness on mobile devices.

Conversion

A conversion is when a visitor to your website successfully completes a digital business goal, which can range from purchasing a service in the online store to subscribing to the newsletter or filling out a contact form.

Resources and Support

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We offer a variety of resources to help you become familiar with and understand your resources and opportunities, and to enjoy the benefits of having a digital infrastructure. In addition, we have social programs to support startups and projects with exclusive benefits.